Music Matters is a small, Minneapolis-based, marketing firm aiming to help musicians do good to reduce the negative environmental impact of music industry operations by working with artists, tours, venues and festivals.

So what is “doing good” according to Music Matters…

• Waste less – Be more energy efficient and reduce, reuse or recycle waste.
• Cool down – Reduce CO2 emissions and offset what can’t be reduced.
• Choose wisely – Select eco-friendly goods and services (cost-effectively through our vendor partners).
• Spread the word – Communicate actions to fans, clients, and the media – and inspire their action.

… we at the Green Music Alliance agree with their philosophies and actions… and so do Rolling Stone, Billboard and The New York Times in their write-ups about this good-doing startup.