ASCAP hosted the first “Thinking Green In The Music Business” meeting at their New York City offices. The goal of this seminar was to share ideas on how the music business could move toward greater eco-friendliness in both everyday practices as well as long term planning.

The meeting was sponsored by Shore Fire, ASCAP and The American Association of Independent Music (A2IM).

The guest speaker was Stefan Doering of Best Coaches Inc. and BeUnReasonable.com.  Stefan works with Fortune 500 Executives, entrepreneurs and intrapreneurs helping them define and achieve their sustainability goals as a master coach and has been featured on the CBS Evening News, Good Morning America, The New York Times, Wall Street Journal, Bloomberg TV, and more. He is also an instructor at Columbia University with CERC, Center for Environmental Research and Conservation; a division of the world renown, Earth Institute, teaching Environmental Intrapreneurism and Environmental Entrepreneurism.

Throughout the seminar we examined some the key dimensions of our music industry and reviewed [Read more →]

The American Society of Composers, Artists and Publishers (ASCAP) features a includes focused section on their website where they feature articles & interviews while highlighting what ASCAP artists are doing to do their part in being green.

Moby gives his simple message in one of the videos in the green room:
ASCAP Green Room – Mobys Simply Message

Visit the ASCAP Green Room for more.

The 2008 Live Earth Concert will be hosted in Mumbai, India on December 7, 2008.

“Live Earth’s mission is to cultivate grassroots and worldwide awareness of and solutions for environmental issues that affect us all. Awareness activates change and important issues deserve a global platform,” said Kevin Wall, founder of Live Earth. “That’s why the stage for Live Earth India will host some of the biggest artists from India to the U.S. and beyond, while we bring India to the world. And the world has a lot to learn from traditional Indian culture about sustainability.”

“India will be among the leading powers of the global economy in the coming decades,” said Gore. “As a democracy that is looked up to by many nations, especially for its commitment to inclusive growth for its diverse peoples, India has a major role to play in leadership by example for the climate crisis and sustainable development. Kevin and I are honored to bring Live Earth to India.”

Keeping in line with their green message the event will follow the “Green Policy” established in the original Live Earth event:

The Live Earth production team will implement the Live Earth Green Event Guidelines developed for the first Live Earth Concerts for a Climate in Crisis which took place on 07.07.07. The Guidelines address the major areas of impact of live events, including recycling, food and beverages, packaging, transportation, energy, water usage, and the event site itself. From power generation at the concert to garbage generated by concert goers, Live Earth will seek to design out waste and continue to be the model for future live entertainment, while bringing new sustainable event production techniques to India.

Learn more on the Live Earth Site.

Music Matters is a small, Minneapolis-based, marketing firm aiming to help musicians do good to reduce the negative environmental impact of music industry operations by working with artists, tours, venues and festivals.

So what is “doing good” according to Music Matters…

• Waste less – Be more energy efficient and reduce, reuse or recycle waste.
• Cool down – Reduce CO2 emissions and offset what can’t be reduced.
• Choose wisely – Select eco-friendly goods and services (cost-effectively through our vendor partners).
• Spread the word – Communicate actions to fans, clients, and the media – and inspire their action.

… we at the Green Music Alliance agree with their philosophies and actions… and so do Rolling Stone, Billboard and The New York Times in their write-ups about this good-doing startup.