ASCAP hosted the first “Thinking Green In The Music Business” meeting at their New York City offices. The goal of this seminar was to share ideas on how the music business could move toward greater eco-friendliness in both everyday practices as well as long term planning.

The meeting was sponsored by Shore Fire, ASCAP and The American Association of Independent Music (A2IM).

The guest speaker was Stefan Doering of Best Coaches Inc. and BeUnReasonable.com.  Stefan works with Fortune 500 Executives, entrepreneurs and intrapreneurs helping them define and achieve their sustainability goals as a master coach and has been featured on the CBS Evening News, Good Morning America, The New York Times, Wall Street Journal, Bloomberg TV, and more. He is also an instructor at Columbia University with CERC, Center for Environmental Research and Conservation; a division of the world renown, Earth Institute, teaching Environmental Intrapreneurism and Environmental Entrepreneurism.

Throughout the seminar we examined some the key dimensions of our music industry and reviewed the challenges and solutions in each area:

• Promotional Materials
• Packaging
• Touring
• Merchandising
• Office Consumption
• Recording Studios

Additionally, the group discussed some of the resources available to this industry to help raise awareness about greener alternatives and identify greener vendors with which to do business.

In the months ahead Green Music Alliance will be added sections to our site to explore each of these dimensions and include details concerning both the challenges and solutions for each.

Additionally, links to these resources discussed in the seminar will be added to the Green Music Alliance Resources page soon… so stay tuned.

A follow-up seminar will be scheduled as ASCAP in New York city, so if you are interested contact us using the Contact page and we will forward your details.

Related posts:

1. How To Calculate Your Music Business Carbon Footprint
2. Step into the ASCAP Green Room and Be Green with Top Artists
3. Unlocking Sustainability in the Music Business
4. Green Music Fest Chicago showcases more than green music
5. You Tweeting? Now you can follow the Green Music Alliance (green_music) on Twitter