You may have seen the recent television and print campaigns for this campaign called “We Can Solve It” with their strange upside-down letter “m” as the “w” in the word “we” in their logo.

In all seriousness, here is what they are about (from their site):

The We Campaign is a project of The Alliance for Climate Protection — a nonprofit, nonpartisan effort founded by Nobel laureate and former Vice President Al Gore. Our ultimate aim is to halt global warming. Specifically we are educating people in the US and around the world that the climate crisis is both urgent and solvable.

You should head on over to the We Can Solve It Take Action page for a things you can do right now.

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